Asia Market Discovery Program

Explore Promising Markets for Your Business in Asia

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Our Asia Market Discovery program helps German startups find the right market in Asia. Join the fully virtual program to gain an understanding of the heterogeneous markets and business environments in the most diverse continent. Gain valuable insights on what opportunities there are for your business and where to focus your expansion strategy on.

In a Nutshell

  • One-week virtual program followed by one-on-one mentoring to help you understand which market in Asia might be most suitable for your business.
  • Identify the best-fitting beachhead market in the region and validate and assess risks and opportunities within your industry, your business model, and your product through workshops and individual sessions with expert mentors.
  • The program is open to German companies or multipliers interested in exploring and finding promising markets for growth in Asia. Further selection criteria may be applied for the respective program editions.
  • The program costs €500 per startup – we don’t take any equity.

What’s In It For Your Startup

Understanding of Asian Markets

Gain a clear understanding of the various Asian markets and pinpoint which markets are most relevant to your business.

Group & Individual Mentoring

Engage in group mentor sessions and get individual coaching from dedicated market experts.

Save Valuable Resources

Minimize risk, avoid costly mistakes, and save resources with our guidance on prioritizing the most promising markets for your business.

Access Our Asia Network

Hear from program alumni and access our strong network of industry experts and ecosystem partners across Asia.

What You Will
Work On

  • Understand the behaviors and needs of the various Asian markets and competitive landscapes
  • Learn about cultural differences and how to effectively engage local stakeholders
  • Understand the regulatory basics in Asia
  • Identify the most promising markets for your business

Asia is Your Oyster

Are you ready to discover and identify new opportunities for growth in Asia? Then don’t wait and find the most suitable market for your business!

How to Get Started

Are you ready to discover and identify new opportunities for growth in Asia? Then don’t wait and find the most suitable market for your business!

  • Answer Online Questionnaire

    Submit your application by providing your pitch deck and filling out the application form for the program you wish to participate in. If you’re unsure which program may suit you best, reach out to our program scouts who will help you find the right fit.

  • Convince the Selection Committee

    Shortlisted startups will be invited to pitch in front of our selection committee consisting of accomplished entrepreneurs and business experts.

  • Off You Go!

    Successful applicants will be notified of their acceptance into the program, and details on next steps will be provided.

Contact us to know more.

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